Counseling refers to intellectual services activities and is intended
to provide advice or recommendations on what needs to be done. The
consulting sector is a high value-added business service sector,
strategic for the overall competitiveness of the economy due to its
integration into production processes; this integration grows with
the complexity of the solutions that exporting companies have to
provide to an increasingly specific demand.
The board excludes
here: computer consulting and advice to political groups. It should
also be noted that sustainable development consulting is also part of
the engineering sector, which contributes to the energy and
environmental transition by carrying out numerous environmental and
eco-design studies prior to project implementation.
The board includes here:
- Strategy consulting: economic activity aimed at providing business executives (often large) with specialized advice for the definition of a business strategy. Companies use consulting firms, which then send consultants to the client company
- Marketing consulting: a service activity that aims to improve the organization and performance, current or future, of a marketing department within a company. Marketing consulting is also used in support of a marketing department, when launching products, or by entities that do not have an internal marketing structure. With new technologies, and the Internet, appears marketing 2.0.
- Management consulting: in the area of management, the consultant is a person who has the qualifications and experience to solve a problem in the fields of marketing, production, logistics and transport, computer systems, human resources, finance and management. It is a professional who offers an objective consulting service on a subject of often complex nature in order to assist the managers and the personnel of the companies in the management of their operations.
- Cost reduction consulting: a full consulting activity. It intervenes on all the functions of the company and on all the sectors. Its purpose is to reduce fixed and variable costs by finding alternative solutions. The ROI associated with cost reduction missions is frequently higher than 3. In France, this branch of the board is very small.
- Sustainable development consulting: appeared since the beginning of the 2000s, with, in France, the legal obligations on corporate social responsibility contained in the law on new economic regulations.
- Coaching: personalized professional support to obtain concrete and measurable results in professional and / or personal life. Through the coaching process, the coachee deepens his knowledge and improves his performance.
Source: IT Consulting Services

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